Writing
The Lucas Letter & Notes.
Long-form essays, short notes, and whatever else comes to mind that I feel I should share.
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The Lucas Letter
Dispatches from my desk. New issues land in your inbox.
Monday, April 13, 2026 at 8:00pm
Welcome to the new home
A quick note on what this site is, why it exists now, and what's coming.
Wednesday, January 21, 2026 at 12:36pm
How Saying “This Isn’t Good Enough” Changes Everything
Sunday, January 18, 2026 at 4:09pm
You can run a business without systems, but you can't grow one without them.
Wednesday, January 14, 2026 at 4:01pm
For a Long Time, I Thought My Stress Meant I Was Doing Something Wrong
Sunday, January 11, 2026 at 3:51pm
We Hired Ourselves: The Experiment That Changed Creadio
Thursday, October 9, 2025 at 6:34pm
Building Platforms that Build People
Monday, July 14, 2025 at 10:05pm
Why I Don’t Always Say Yes—Even to Great Ideas
We want people on our teams who are invested, who notice opportunities, and who care enough to speak up. But I’ve learned something over the years: we can’t say yes to every good idea.
Sunday, May 4, 2025 at 6:12pm
Why We're OK Letting Skilled People Go
Sunday, April 20, 2025 at 2:07pm
Why I Started a Weekly CEO Update for Our Team
Wednesday, January 1, 2025 at 7:55am
Toast to a New Year: 2025
Saturday, July 20, 2024 at 8:08pm
[UPDATED] The Gear You Need To Start A Highly Rated Podcast
Tuesday, June 11, 2024 at 8:57am
Fonz Morris of Netflix on How to Design for Conversion, Have a Global Perspective, and Find Success Being Self Taught
Monday, January 15, 2024 at 4:26pm
The Story of Arthur George Gaston
Sunday, January 1, 2023 at 3:14pm
2022 Accomplishments & 2023 Focus
Thursday, December 2, 2021 at 11:34pm
How to Mint Your First NFT
Thursday, May 20, 2021 at 2:52pm
The Breakfast Club
Thursday, December 31, 2020 at 5:50pm
2020 Accomplishments & 2021 Focus
Tuesday, December 31, 2019 at 6:53pm
2019 Accomplishments & 2020 Focus
Tuesday, September 17, 2019 at 8:47pm
The Unlearning Of What Was Learned In Years
Monday, December 31, 2018 at 7:13pm
2018 Accomplishments & 2019 Goals
Monday, December 10, 2018 at 1:11pm
Interview: Joah Spearman - From Sneaker Boutique to Tech Entrepreneur
Wednesday, November 21, 2018 at 4:10pm
YOU ALREADY HAVE ALL YOU NEED TO START.
Tuesday, November 20, 2018 at 2:37pm
Interview: Dawn Dickson - Raising venture capital with eyes wide open
Friday, November 16, 2018 at 1:11pm
REWIND: Mandela SH Dixon - How to build a successful startup
Wednesday, November 14, 2018 at 11:46am
REWIND: Frederick Hutson - How to succeed when your past decisions limit future potential
Wednesday, November 14, 2018 at 11:30am
REWIND: Danielle Leslie - Collect the $$ bag by monetizing your content & expertise through online courses
Wednesday, November 14, 2018 at 11:18am
REWIND: Everette Taylor - How to break into startup marketing & tips for startups to find their audience
Wednesday, October 24, 2018 at 3:55pm
Why you should sell them what they asked for first, innovate after.
Tuesday, October 9, 2018 at 11:34pm
Interview: Erin Horne McKinney
Tuesday, September 11, 2018 at 1:17pm
Interview: Rod Robinson
Sunday, February 25, 2018 at 11:41am
The Gear You Need to Start a Highly Rated Podcast
This is about how you also can get started podcasting. This is about the fundamentals. This is about the equipment, the services, and the tactics I employ to produce a highly rated show that has been featured in iTunes multiple times. My goal here is to show you what I use, and modifications as well that could potentially be cheaper if you’re getting started with a smaller budget.
Thursday, February 1, 2018 at 9:10am
OF10podcast and Afrotech.com
I could not be more proud, excited, and humbled to share that OF10podcast, which is a labor of love for me, is partnering with Afrotech to distribute the podcast content, in written form on Afrotech.com.
Thursday, January 25, 2018 at 5:50pm
Early Listen: Marlon Nichols
Saturday, December 30, 2017 at 7:29pm
2017 Accomplishments & 2018 Goals (Draft)
Thursday, December 7, 2017 at 9:44pm
Episode: Mandela SH Dixon
Thursday, September 7, 2017 at 7:02pm
Episode: Jason Mayden
Thursday, August 24, 2017 at 1:43pm
Episode: Danielle Leslie
Thursday, July 27, 2017 at 4:12pm
HAVE PASSION, BUT DON'T GET ROMANTIC ABOUT YOUR BUSINESS
Wednesday, July 19, 2017 at 11:43pm
SO, YOU'RE JUST GONNA GIVE UP NOW?
Wednesday, July 19, 2017 at 12:39am
PUT YOURSELF IN A POSITION TO FAIL
Tuesday, July 18, 2017 at 7:39am
EVERYONE HAS A PLAN 'TIL THEY GET PUNCHED IN THE MOUTH
Sunday, July 16, 2017 at 9:48pm
FOLLOW THROUGH ON WHAT YOU SAID YOU WERE GOING TO DO
Friday, July 14, 2017 at 9:06am
THE ONLY WAY TO WIN IS TO CREATE VALUE FOR OTHERS
Thursday, July 13, 2017 at 9:09am
BUYING NIKE STOCK ISN'T GOING TO MAKE YOU RICH
Thursday, July 13, 2017 at 8:53am
Episode: Emeka C Anen
Wednesday, July 12, 2017 at 9:15am
A "JOB" OR A BUSINESS. PICK ONE.
Thursday, January 19, 2017 at 10:07pm
Photo of the week: 3
Monday, January 9, 2017 at 5:50pm
Photo of the week: 2
Monday, January 2, 2017 at 12:48pm
Photo of the week: 1
Friday, December 30, 2016 at 4:31pm
2016 Accomplishments & 2017 Goals (Draft)
Thursday, December 29, 2016 at 5:28am
Episode: Jessica Matthews
Tuesday, December 27, 2016 at 6:39pm
Make the Call
Monday, December 19, 2016 at 9:47pm
What Doing P90X Taught Me About Business
Friday, November 18, 2016 at 1:54pm
Episode: Tyler Scriven
Thursday, October 13, 2016 at 9:26am
Episode: Dave Salvant
Thursday, October 6, 2016 at 3:27am
Episode: Rodney Williams
Thursday, September 29, 2016 at 1:01pm
Episode: DIVINE
Friday, September 23, 2016 at 1:47pm
Episode: Alexia Clincy
Thursday, March 31, 2016 at 6:17pm
Episode: William Crowder
Sunday, March 20, 2016 at 3:12pm
Episode: Kyle Bailey
Thursday, February 18, 2016 at 8:37pm
Episode: Ruben Harris
Thursday, February 4, 2016 at 2:30pm
Episode: Ryan L. Smith
Thursday, January 28, 2016 at 9:40am
Episode: Rodney Sampson
Thursday, January 14, 2016 at 4:36pm
Episode: Mark Daniel
Thursday, January 7, 2016 at 1:26pm
Episode: Ruth Mesfun
Thursday, December 31, 2015 at 11:43am
Episode: Kristy Tillman
Thursday, December 31, 2015 at 9:16am
2015 Accomplishments & 2016 Goals
Thursday, December 17, 2015 at 10:28am
Episode: Everette Taylor
Thursday, December 10, 2015 at 8:40am
Episode: Angela Benton
Tuesday, December 1, 2015 at 2:41pm
THE CLOCK IS TICKING
Some of you are about to piss away 30 days looking for a clean start on January 1. I’m here to stop you.
Tuesday, November 24, 2015 at 1:29pm
Power corrupts
Thursday, October 1, 2015 at 11:32pm
Hard Work
Saturday, September 26, 2015 at 9:41pm
You have control over little
Monday, July 27, 2015 at 4:09pm
Changing your public image
Friday, July 10, 2015 at 6:27am
Episode: Jewel Burks
Monday, July 6, 2015 at 1:57pm
Because somebody must tell you
I don’t know everything, but I know this much: Until you’ve decided to go all-in on your dream and have taken bridge-burning steps towards achieving them, you will never achieve them. This theme is echoed in many areas of our lives. In traditional wedding vows you’ll hear the lines...
Thursday, July 2, 2015 at 11:52am
Episode: Brian Watson
Thursday, June 25, 2015 at 11:50am
Episode: Richard Kerby
Friday, June 12, 2015 at 11:49am
Episode: Dwayne Reeves
Thursday, June 4, 2015 at 11:53am
Episode: Ashley Nelson-Hornstein
Friday, May 29, 2015 at 11:42am
Episode: Frederick Hutson
Thursday, May 21, 2015 at 11:31am
Episode: Aston Motes
Thursday, May 14, 2015 at 11:36am
Episode: Grant Oladipo
Friday, May 8, 2015 at 6:07am
Episode: Baratunde Thurston
Friday, April 17, 2015 at 10:55pm
Why are you alive?
Thursday, March 5, 2015 at 10:39am
Episode: Kathryn Finney
Thursday, March 5, 2015 at 4:32am
Episode: Paul Judge
Thursday, February 26, 2015 at 11:06am
Episode: Semil Shah
Thursday, February 26, 2015 at 10:41am
Episode: Kymberly Bryant
Thursday, February 19, 2015 at 10:58am
Episode: Maryanna Quigless
Thursday, February 19, 2015 at 9:12am
Episode: Navarrow Wright
Thursday, February 19, 2015 at 9:08am
Episode: JJ McCorvey
Thursday, February 12, 2015 at 9:10am
Episode: Alaxic Smith
Thursday, February 12, 2015 at 8:59am
Episode: Jon Gosier
Thursday, February 5, 2015 at 9:05am
Episode: Jareau Wade
Thursday, February 5, 2015 at 8:57am
Episode: Lo Toney
Thursday, January 29, 2015 at 9:03am
Episode: Wayne Sutton
Thursday, January 29, 2015 at 3:07am
Episode: Erin Teague
Thursday, January 22, 2015 at 8:50am
Episode: Megan Rose Dickey
Thursday, January 22, 2015 at 8:44am
Episode: Charles Hudson
Thursday, January 15, 2015 at 8:38am
Episode: Brian Dixon
Wednesday, January 14, 2015 at 10:37pm
Episode: Justin Washington
Thursday, January 8, 2015 at 8:53am
Episode: Hadiyah Muhjid
Thursday, January 8, 2015 at 8:34am
Episode: Michael Seibel
Thursday, January 1, 2015 at 8:29am
Episode: Makinde Adeagbo