Will Lucas leads a diversified portfolio through aWLCo, spanning real estate, hospitality, and food & beverage, and Whole Atlas, focused on technology. As the brand voice of AfroTech and host of Black Tech Green Money, he champions the people building what comes next.
40K
AfroTech attendees
60K
Sq. ft. of Toledo riverfront development
Chair
University of Toledo Board of Trustees, 2023–24
2×
National award nominee
The work moves across industries, stages, and city blocks, but the purpose stays the same: create more ownership, more access, and more room for the people and places too often overlooked.
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aWLCo develops and operates the places where people gather—across real estate, hospitality, and food & beverage. Whole Atlas builds and scales technology companies. Together, they form a diversified portfolio designed for durable ownership and long-term value.
Real estate · Hospitality · Food & beverage · Technology
Explore the portfolio
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As the brand voice of AfroTech and host of Black Tech Green Money, Will brings the ideas, operators, and capital shaping the future of Black business to a global audience.
40K AfroTech attendees · NAACP Image Award nominee · iHeartRadio Podcast Award nominee
Enter the media hub
03
Toledo is more than an origin story. It is the proving ground: civic leadership, university governance, and a growing riverfront footprint built for the city’s future.
Toledo, Ohio · University governance · Civic leadership · 60,000 sq. ft.
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