Building companies, platforms, and places that move culture forward.

Will Lucas leads a diversified portfolio through aWLCo, the parent company of Vistula House, spanning real estate, hospitality, and food & beverage, and Whole Atlas, focused on technology. He is also a media personality: the brand voice of AfroTech and host of Black Tech Green Money, the weekly podcast he has hosted since 2020, championing the people building what comes next.

Explore the work Partner with Will

Will Lucas speaking on stage during the AfroTech 2025 Apple Lab. — AfroTech 2025Apple Lab

40K

AfroTech attendees

60K

Sq. ft. of Toledo riverfront development

Chair

University of Toledo Board of Trustees, 2023–24

2×

National award nominee

Different arenas.
One through-line.

The work moves across industries, stages, and city blocks, but the purpose stays the same: create more ownership, more access, and more room for the people and places too often overlooked.

Will Lucas in a fireside chat with Angela Rye on stage at AfroTech Executive Newark 2024.

Build the platform. Then use it to widen the room.

Will is a media personality, at home behind the microphone and on stage. As the brand voice of AfroTech, he hosts and moderates on the largest Black tech stage in the world. As host of Black Tech Green Money, the weekly podcast he has hosted since 2020, he sits down with the founders, operators, and investors shaping the future of Black business, and brings those conversations to a global audience.

Weekly since 2020 · 40K AfroTech attendees · NAACP Image Award nominee · iHeartRadio Podcast Award nominee

Enter the media hub

Will Lucas speaking at a university commencement in academic regalia.

Build at national scale. Stay accountable to home.

Toledo is more than an origin story. It is the proving ground: civic leadership, university governance, and a growing riverfront footprint built for the city’s future.

Toledo, Ohio · University governance · Civic leadership · 60,000 sq. ft.

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