Ventures
Two umbrellas. Clear mandates.
Will Lucas leads a diversified portfolio through aWLCo, spanning real estate, hospitality, and food & beverage, and Whole Atlas, focused on technology.
Founder & CEO
aWLCo ↗
The operating umbrella for real estate, hospitality, and food & beverage businesses rooted in Toledo.
Founder & CEO
Whole Atlas ↗
The operating umbrella for technology companies, including software products and the teams that build and support them.
Owner
TolHouse
A 25,000 sq ft riverfront private social club in downtown Toledo. Home to Lucille’s Jazz Lounge, Earth Coffeehouse, Panda Workspace, and Commons Pizza.
Whole Atlas
Creadio
Marketing technology and production agency. Storytelling and brand work for ambitious clients.
Whole Atlas
CommPartHS ↗
Connected operations for schools and career education, built around one secure, permissioned record.
Whole Atlas
419TOL ↗
A regional discovery platform for Northwest Ohio—bringing places, events, spaces, innovation, and local guides together.
Whole Atlas
Sturgeon ↗
A Great Lakes activity and civic participation platform connecting movement, local discovery, community, and stewardship.
Developer
Toledo Riverfront Real Estate
Four properties, 60,000+ sq ft, along the downtown waterfront corridor. A long-term bet on the city.
Brand Manager
AfroTech ↗
The largest Black tech digital platform and conference globally. 40,000 technologists, founders, and investors.
Host
Black Tech Green Money ↗
The podcast at the intersection of Black builders and capital. NAACP Image Award nominee (2023). iHeartRadio Podcast Award nominee (2026).