Will LucasContact

Ventures

The portfolio.

Founder & CEO

aWLCo

The holdings company. Parent to every business, product, and brand below. Hospitality, marketing technology, real estate, software, and media, anchored in Toledo and reaching the world.

For the software we build and ship, see Products.

Hospitality

Owner

TolHouse

A 25,000 sq ft riverfront private social club in downtown Toledo. Home to Lucille’s Jazz Lounge, Earth Coffeehouse, Panda Workspace, and Commons Pizza.

Marketing technology

Owner

Creadio

Marketing technology and production agency. Storytelling and brand work for ambitious clients.

Real estate

Developer

Toledo Riverfront Real Estate

Four properties, 60,000+ sq ft, along the downtown waterfront corridor. A long-term bet on the city.

Brand & media

Brand Manager

AfroTech

The largest Black tech digital platform and conference globally. 18,000+ technologists, founders, and investors annually.

Host

Black Tech Green Money

The podcast at the intersection of Black builders and capital. NAACP Image Award nominee (2023). iHeartRadio Podcast Award nominee (2026).