Will Lucas

Building companies.
Building culture.
Building cities.

CEO of aWLCo. Brand voice of AfroTech. Host of Black Tech Green Money. Rooted in Toledo, reaching the world.

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Will Lucas on stage in a hoodie, microphone in hand mid-sentence, addressing an audience.

Three pillars · one builder

The Builder

Operator becoming owner.

CEO of aWLCo — a holdings company with ventures across hospitality, marketing technology, real estate, and software. Working ON the businesses, not just in them.

The Voice

Black entrepreneurship, on the global stage.

Brand voice of AfroTech (the largest Black tech platform in the world) and host of the NAACP- and iHeartRadio-nominated podcast Black Tech Green Money.

The Native Son

Rebuilding a hometown, one block at a time.

60,000+ square feet of riverfront real estate in Toledo. Former chair of the University of Toledo Board of Trustees. Civic appointments under three governors.

Trusted by

State FarmQuickBooksNissanNorthwestern MutualAfroTechThe Breakfast Club

NAACP Image Award nominee · iHeartRadio Podcast Award nominee

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Investors & Civic Partners

The portfolio, the proof, the long game.

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Building companies.Building culture.Building cities.

Operator becoming owner.

Black entrepreneurship, on the global stage.

Rebuilding a hometown, one block at a time.

Dispatches from my desk.

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Where do you fit in?

Building companies.
Building culture.
Building cities.