Will Lucas

Building companies.
Building culture.
Building cities.

CEO of aWLCo. Brand voice of AfroTech. Host of Black Tech Green Money. Rooted in Toledo, reaching the world.

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Will Lucas seated on stage at the AfroTech 2025 Apple Lab, mid-gesture as he speaks to the audience.

Three pillars · one builder

The Builder

Operator becoming owner.

CEO of aWLCo, a holdings company with ventures across hospitality, marketing technology, real estate, and software. Working ON the businesses.

The Voice

Black entrepreneurship, on the global stage.

Brand voice of AfroTech (the largest Black tech platform in the world) and host of the NAACP- and iHeartRadio-nominated podcast Black Tech Green Money.

The Native Son

Rebuilding a hometown, one block at a time.

60,000+ square feet of riverfront real estate in Toledo. Former chair of the University of Toledo Board of Trustees. Civic appointments under three governors.

Where do you fit in?

Brand & Enterprise Partners

Speaking, sponsorship, advisory, brand campaigns.

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Founders & Operators

Read The Lucas Letter and the writing.

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Press & Media

Bio, headshots, booking. Straight to the kit.

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Investors & Civic Partners

The portfolio, the proof, the long game.

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Building companies.Building culture.Building cities.

Operator becoming owner.

Black entrepreneurship, on the global stage.

Rebuilding a hometown, one block at a time.

Dispatches from my desk.

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Where do you fit in?

Building companies.
Building culture.
Building cities.